Maida Flour – Heera, 1kg

Maida is a wheat fluor from the Indian subcontinent. Finely milled without any bran, refined, and bleached, it closely resembles Cake fluor. The term maida is common in southern India; the equivalent term in northern India is safed atta, literally “white flour”, though maida is not uncommon in the north either.



Maida is made from the endosperm and it is developed from (the starchy white part) of the grain. The bran is separated from the germ and endosperm which is then refined by passing through a sieve of 80 mesh per inch (31 mesh per centimeter). Although naturally yellowish due to pigments present in wheat, maida is typically bleached, either naturally due to atmospheric oxygen, or with any of a number of fluor bleaching agents.

While it is milled from winter, and wheat that has a high glutein content, heat generated during the milling process results in denaturing of the protein, limiting its use in the preparation of leavened breads.


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