Aashirvaad, extra care is taken to keep things as natural as possible. The way Mother Nature intended for them to be. Aashirvaad Atta was launched on 27th May 2002 and within a short span has become the number one in branded packaged atta across the country. Aashirvaad Atta is made from the choicest grains – heavy on the palm, golden amber in colour and hard in bite. It is carefully ground using modern ‘chakki – grinding’ process for the perfect balance of colour, taste and nutrition which also ensures that Aashirvaad atta contains 0% Maida and is 100% Sampoorna Atta. The dough made from Aashirvaad Atta absorbs more water, hence rotis remain softer for longer.